What should you do with the results of your last campaign?

Once posts are running, the reports give you views, clicks, inquiries and costs. Those numbers can help you improve the next campaign when you connect them to the result your business wanted. You’ll ask your assistant to interpret a report, investigate a possible improvement and draft messages to compare. Bring your own data or use the fictional bike-repair results as we work out what a comparison can tell you and what remains uncertain.