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  1. Learning paths
  2. Create Social Media With AI, Step 2 of 8

Find what makes people start looking for an offer like yours

Example workspace inquiries

  • “Can I try a day before choosing a membership?”

    A post explaining how a day pass works

  • “Can clients hear other calls?”

    A post showing how the call rooms work

Example lost inquiries

Some people asked about evening access, then chose another option.

Check first: do the opening hours suit them?

A customer’s situation often tells you more about a purchase than a broad profile does. We’ll use real inquiries and public conversations to investigate what prompted a search, what people tried and what still holds them back. The resulting brief can guide a post to test, and help you reconsider an offer or part of the customer experience.

About 45 min of lessons
Course introduction
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